Ein sehr spannender Artikel darüber, warum Automobilhersteller zu datengetriebenen Firmen werden müssen. Must read!
Not all data is created equal and different data customers are seeking different data points to augment and expand their existing services. Automakers themselves and dealerships want to track vehicles post-production to better understand how customers are using their products. They can use this data to improve their product, push customers to dealerships for maintenance and repair and ultimately retain customers to enhance lifetime value.
Telecommunication companies are seeking to provide in-vehicle Wi-Fi and data services and ultimately scaling 5G networks to connect vehicles to the internet. Repair shops want to have remote access to sensors and systems on the vehicle to diagnose and even predict maintenance and repair events. Urban planners, advertisers and hedge funds want to access location-based analytics to understand how and why we are moving to provide a complete picture of individual preferences.
Insurance companies want access to speed, acceleration and navigation data to provide more accurate premium estimates for individual users and usage-based insurance. Developers want access to vehicle data to build new products and services that we have yet to conceive. The list goes on and on.
Data customers have a more advanced vehicle data strategy than the automakers themselves, and they have partnered with many startups that are trying to collect and aggregate vehicle data. For example, many startups provide a piece of hardware that plugs into the onboard diagnostic (OBD) port of a vehicle in partnership with insurance companies or repair shops. However, the OBD provides only a small subset of the total vehicle data.
