Jedem in der Automobilindustrie ist hoffentlich in der Zwischenzeit klar, dass sich das Geschäftsmodell drastisch wandeln wird. Ein Trend dabei ist sicherlich das Abonnement von Fahrzeugen, statt dem klassischen Kauf oder Leasing. Dieses Modell ist insbesondere bei der Generation Y und Z sehr beliebt!
Which raises the question: Isn’t this just the same as leasing a car?
In some ways, yes—but not exactly. When you lease a car, you pay a monthly sum to rent that vehicle until your lease term expires. It can be a logical option when you don’t have the cash necessary for a hefty car down payment. A lease can allow you to drive a car you might not otherwise be able to afford. You, the driver, still have to handle getting your own auto insurance and maintaining the vehicle. It’s typically under warranty during the whole lease period.
Ford, Porsche, Cadillac, and now Volvo are among the carmakers giving drivers the option of a subscription. The biggest difference is the time frame: Rather than being tied to a years’ long lease, subscriptions give you the ability to “own” a car on a month-to-month basis. You could theoretically not have a car for 10 months of the year when you’re working and using public transit and then get a car subscription for two months when you’ll be traveling more often. These subscription plans include insurance, saving the time and headache of hunting for a policy yourself. Also unlike a lease: You may not have the option to buy your car at the end of your term.