PAVE, or the Partners for Automated Vehicle Education coalition, was announced at a press conference at CES on Monday. The group intends to teach people about self-driving technology using three key strategies. First, PAVE will work to get both consumers and policymakers (i.e. legislators) behind the wheel with driver-assistance technology. Second, the group will hold educational workshops on the technologies for legislators. And finally, PAVE will offer "educational materials" that car dealers and service centers can offer to customers.
Although the coalition also hopes to reduce the number of crashes and fatalities on American roads, PAVE does not necessarily plan to endorse only certain types of technologies.
"It's not about lobbying for one specific type of technology or one way to do things," says Deborah Hersman, president and CEO of the National Safety Council, one of PAVE's members. Instead, she says, the goal is "to help Americans better understand the potential and the promise of these technologies."
"We want to dispel the confusion about this technology that's often misunderstood," Hersman said. "We will provide clear and factual information so consumers understand this technology and what to expect."
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