Ein autonomes Fahrzeug von Louis Vuitton? Interessante Idee, bei der sich alles ums Thema Branding dreht.
As Bernard Arnault, CEO of LVMH, explores synergies across the group’s 70 brands, a Louis Vuitton branded autonomous vehicle service could act as the next catalyst of growth for the brand.With recorded revenue of €37.6 billion and organic revenue growth of 6% in 2016, LVMH is well positioned to invest in and launch an autonomous vehicle service under the Louis Vuitton brand.With a rich history of creating trunks tailor-made for travelers dating back to 1859, Louis Vuitton can once again innovate and introduce a product for the traveling life — autonomous vehicles. Instead of selling a physical product such as a trunk, Louis Vuitton would instead sell an autonomous vehicle subscription in select cities around the world.Each and every vehicle would be a unique, luxurious experience tailored for the most discerning clientele. Leveraging synergies across the LVMH group, Krug Grande Cuvée champagne could be pre-stocked in the autonomous vehicle for a couple who are attending the theatre at Palais Garnier. Upon the vehicle’s arrival at the couple’s residence, the champagne would be properly chilled and ready to be served en route.This memorable experience could be replicated across the 29 cities for which Louis Vuttion has published a City Guide. During the months of October through August, LVMH could offer the Louis Vuitton autonomous vehicle service on the island of St-Barth in conjunction with the Cheval Blanc resort.The luxurious autonomous vehicles on St-Barth would be designed for the warm Caribbean weather complete with their own bespoke offerings exclusive to Cheval Blanc.