“Carmakers have never been in services. Their job ends with developing, manufacturing and delivering safe vehicles to the mass market. Even maintenance is a service that is done by their dealers,” said Ryosuke Izumida, chief executive of research firm GFResearch and a former fund manager at Fidelity Investments.“[By going into services,] they’re attempting to do something that they have never done before and that’s why it’s so tough and why progress is slow.”
It is notable that companies considered technological laggards, such as Jaguar Land Rover or Fiat Chrysler, have been happy to jump into partnership with technology companies.In contrast, groups with more of their own technology to defend such as Germany’s Daimler or GM have eschewed handing over their vehicles to other businesses for added technology.While GM invested $500m into ride-booking group Lyft in 2016, the US carmaker has pursued its own strategy for developing a robo-fleet, buying technology group Cruise and announcing ambitions to launch a ride-booking service next year.Meanwhile Ford, which some analysts say has trailed arch-rival GM in technology, recently struck its own deal with Lyft.
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