Autonomes Fahren: Verbraucher sind interessiert, wollen aber lieber alleine fahren

Interessantes Ergebnis einer Studie zum Autonomen Fahren: Verbraucher stehen der Technologie offen gegenüber, wollen aber ihre Fahrten nicht mit anderen Menschen teilen.

AV technology was the aspect of the service which potential customers were most excited about, whereas respondents were hesitant about sharing a journey with strangers. Over 85% of survey respondents indicated willingness to use an AV in the future. Less than half (46%) were willing to use a ride-sharing service for various types of journeys once or twice aweek. This willingness dropped (to 26%) when respondents considered using a ride-sharing service three or more times a week. While most reactions to AVs were polaried, either positive or negative, the majority ofpeople thought they would eventually use AVs. The readiness to accept AV technology was driven by an assumption that regulators would require AV technology to be proven through rigorous testing before being deployed for commercial use and available for members of the public to use.On the other hand, concerns relating to privacy and security deterred a number (15%) of participants from showing a willingness to adopt ride-sharing. Sharing a journey in a small space (such as a saloon car) implied different social rules compared to, say, sharing a busy tube carriage or bus. This indicates that vehicle design would be key to overcoming barriers to ride-sharing, by ensuring the environment provided personal space, safety and comfort.Design of the digital customer interface (booking App), presentation of information (e.g. route, location sharing, emergency call button) and the ability to speak directly to a person in authority were identified as other ways to overcome consumer concerns, by providing transparency, emergency contacts and reassurance of safety.Our research indicated that the most likely users of an AV ride-sharing service will be men with an average age of 45, whereas women over 50 are the least likely to use such a service. Men indicated they are more excited about the technology of AVs, whereas women are much more concerned with personal safety. Having a steward on-board an AV ride-sharing service would go a long way towards easing potential customer concerns (57% of respondents indicated this would increase their willingness to use the service). Also, offering a shared, fixed route, shuttle-type service was more popular than a shared service which had nonfixed destinations. Knowing the route increased the perception of control and safety among potential passengers.Compared to other survey respondents, private car users are more likely to adopt an AV ride-sharing service (28% of respondents who use a private car for leisure and 18% who use one for commuting indicated a high likelihood), as people are increasingly frustrated withthe reality of owning and operating a personal vehicle (traffic, parking, congestions fees and fines or parking tickets). A small number (6%) of frequent taxi users (more than one journey a week) indicated they would be highly likely to switch to an AV ride-sharing service.The reports suggests Recommendations for Mobility Service Operators from MERGE: 1) Offer different types of service and AVs for different market demands 2) Design AV services to cover different operating zones 3) Widely educate about autonomous vehicle and ride-sharing safety 4) Design vehicles and customer service to guarantee personal safety 5) Design some services to have an authority figure, a ‘steward’ on board 6) Let customers see the benefit of autonomy through pricing and payment innovation

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