BMW schickt Neujahrsgrüße over the air ins Auto. Cool!
BMW has a very special surprise in store for its drivers as the New Year dawns. Starting on 31 December, an animation can be played in the vehicle display – a New Year’s message accompanied by some fittingly festive music and a stunningly orchestrated ambient lighting sequence.
The New Year Festive Animation will be available (in participating markets) to all customers with suitably equipped vehicles from 1 – 7 January. Starting the car brings up a special banner in the Control Display. Clicking on it then activates the New Year programme, comprising a full-screen festive animation in the Control Display with aptly chosen backing music and an accompanying light show courtesy of the ambient lighting system. Customers also have the option of triggering the New Year greetings sequence manually, either with the help of the BMW Intelligent Personal Assistant – “Hey BMW, Happy New Year” – or by using the app in the Vehicle menu, which will also be available for one week.