Schauen wir mal hinter die Kulissen der Alexa Integration bei BMW.
BMW will in a few days start rolling out to many of its drivers support for Amazon’s Alexa voice assistant. The fact that BMW is doing this doesn’t come as a surprise, given that it has long talked about its plans to bring Alexa — and potentially other personal assistants like Cortana and the Google Assistant — to its cars. Ahead of its official launch in Germany, Austria, the U.S. and U.K. (with other countries following at a later date), I went to Munich to take a look at what using Alexa in a BMW is all about.
As Dieter May, BMW’s senior VP for digital products told me earlier this year, the company has long held that in-car digital assistants have to be more than just an “Echo Dot in a cup holder,” meaning that they have to be deeply integrated into the experience and the rest of the technology in the car. And that’s exactly what BMW has done here — and it has done it really well.
Update: just to clarify, the update with Alexa functionality will be available for all BMW’s that were produced after about March 2018 and that run the new BMW OS 7.0.
What maybe surprised me the most was that we’re not just talking about the voice interface here. BMW is working directly with the Alexa team at Amazon to also integrate visual responses from Alexa. Using the tablet-like display you find above the center console of most new BMWs, the service doesn’t just read out the answer but also shows additional facts or graphs when warranted. That means Alexa in a BMW is a lot more like using an Echo Show than a Dot (though you’re obviously not going to be able to watch any videos on it).
In the demo I saw, in a 2015 BMW X5 that was specifically rigged to run Alexa ahead of the launch, the display would activate when you ask for weather information, for example, or for queries that returned information from a Wikipedia post.
What’s cool here is that the BMW team styled these responses using the same design language that also governs the company’s other in-car products. So if you see the weather forecast from Alexa, that’ll look exactly like the weather forecast from BMW’s own Connected Drive system. The only difference is the “Alexa” name at the top-left of the screen.