Connected Car: Wann sind Kunden bereit ihre Daten zu teilen?

Super interessante Studie von otonomo darüber, wann Kunden bereits sind ihre Fahrzeugdaten zu teilen. Must read!

That’s why today we are announcing the results of a new consumer study fielded by Edison Research that focuses on gleaning insights around data protection and privacy concerns from 1,070 American drivers who own a connected car or plan to buy one in the next month. What we found was both intriguing and surprising. Even in the wake of recent controversies involving corporate use of Americans’ personal data without their consent, our survey found that these drivers are nonetheless willing to share their personal data for a safer and improved driving experience. Some highlights from our study include:

As many as 94% expressed interest in apps and services. Approximately 80% of those who expressed interested in a number of potential new services (including real-time alerts of dangerous driving conditions, early detection of maintenance and repairs, and even faster response times from emergency responders in the event of an accident) stated a willingness to share personal automotive data in order to gain access to these capabilities.
Transparency and trust are critical now to consumer confidence, with 64% stating they want to be told exactly what data is being collected, how it is being used, and by whom.
Confidence in automakers as trusted stewards of data was high, with 71% of new car buyers and 77% of connected car owners stating they were confident or somewhat confident that car manufacturers would properly secure their data.

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