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Porsche is focusing on three core areas:
Products and services: The main focus areas are the Connected Car, automated driving, mobility infrastructure and mobility services. The aim is to develop a Porsche ecosystem integrating all digital services, extending beyond just driving.
Customers and trade: This is all about digitalisation in sales. The focus is on customer interfaces – both online and in stationary retail.
The company itself: The aim is to have state-of-the-art workplaces and efficient processes – meaning the digitalisation of the company itself.
People are always at the heart of what we do – whether it’s customers, business partners or employees. Porsche does not have a separate department dedicated to digital transformation; instead, all employees across all areas of expertise are involved in shaping the change.