Digitalisierung: Audi baut Functions-On-Demand-Plattform mit Salesforce


Audi entwickelt gemeinsam mit Salesforce eine digitale Plattform für Functions-On-Demand.

Audi’s new innovative “Functions-on-Demand” solution enables customers to order and obtain—temporarily or permanently—optional equipment and services for their vehicles. As a result, owners of an Audi benefit from a high degree of flexibility and freedom. The Audi e-tron and Functions-on-Demand solution can be experienced at the Salesforce Basecamp events in Munich, Düsseldorf and Berlin. Audi e-tron with Functions-on-Demand With the Audi e-tron, Audi introduced its first fully electric production vehicle in the fall of 2018 and with Functions-on-Demand, Audi customers can continually adapt their cars with the ability to temporarily or permanently obtain special equipment such as lights, driver-assistance systems and infotainment. This solution, built with Salesforce Marketing Cloud, allows Audi to provide its customers maximum flexibility and customization of their vehicles. Salesforce powers communication for Functions-on-Demand, putting Audi customers in the center of the process: customers receive personalized services through one single interface, and in turn, Audi benefits from a closer connection to its customers and better understanding of their needs.

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