Heute schauen wir uns einmal die 5 größten Trends in der Digitalisierung der Automobilindustrie an.
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This has been bubbling for a few years, but 2019 will be a year when connectivity is so pervasive that it’s no longer a bell-and-whistle addition. It’s a standard demand of every car owner heading into 2020. Today’s drivers want access to social, music, Alexa, friends, and apps as they drive, just as they would any other place in their daily sojourns. The car is no longer an allowable “dead zone” with limited productivity. It’s a place where life goes on as usual—business life, social life, and everything else. Cars will come equipped with wifi—how cool is that? Indeed, experts project that growing digitalization and advancements in technology will increase investments to $82 billion by 2020 in the automotive industry. Car manufacturers around the world realize they simply can’t sell cars today without it.
Digital Buying and Sharing
Forget every joke you’ve ever heard about used car salesmen. Thanks to AR, many people today are not even stepping foot in a car showroom to test drive a vehicle. They can experience how the car drives, sounds, and feels, all from the comfort of their own homes. And with apps like Fair, they can even buy them without ever speaking to a dealer. This type of digital marketplace for automotive will have far-reaching implications. For one, dealers will need to carry less inventory onsite—and they’ll need to employ fewer dealers. Consumers will also be more empowered with true-to-life information about the quality of the vehicle—its documented history—and supply chain—before making a purchase. Vehicle sharing will also continue to be popular as Lyft and Uber continue grow. Companies like go2Car will continue to make a dent in the shared automobile space, ultimately making unnecessary to own your own car.
Digital Safety and Manufacturing
One of the most exciting enhancements in car design today is the use of AR to improve driver safety. Using AR, drivers will be able to “see through” traffic—for instance seeing beyond the giant truck in front of them or seeing around the car left of them when making a right turn. That will make driving safer than ever before. As the dad of a 16 year old who just started driving this gives me so much peace of mind. AR will also find a place in (completing upending) the traditional car design process as manufacturers find ways to digitally prototype and test their vehicles, saving time and money in the production process.
I add this one because it’s expected—but not because it’s going to disrupt the industry this coming year. By October 2018, the state of California had already reported 49 autonomous vehicle collisions that year alone. Not all were serious, but all point to a significant problem: human drivers and autonomous vehicles will take a while to get used to one another. There are a lot of kinks in the system, and it will take years—maybe a decade or more—to perfect driverless cars to the point where I’d allow my kids to ride in one. This year will see a push to make autonomous driving safer in actuality and from a PR standpoint as well. Companies working to develop these cars will have to convince the public that they are effective modes of transportation and we can’t live without them. They have their work cut out for them.
With so much connectivity, cars will be collecting so much data on drivers—destinations, routes, traffic patterns, preferred music, favorite restaurants and gas stations—that they will need to focus increasingly on how to keep that data safe, and how to use it most effectively. In the coming years we’ll see different car manufacturers do this well—and some do it poorly. And I think that difference is what will determine which car manufacturers rise to the top and which fall into obscurity.