Digitalisierung: Die Top 10 Trends für die Automobilindustrie 2018

  • Beitrags-Kategorie:CASE / Hersteller

Accenture hat ihre Top 10 Vorhersagen, ich nenne sie Trends, für die Automobilindustrie veröffentlicht. Durchaus interessant! Lest mehr unter „weiterlesen“ unten.


Connected cars aren’t quite where they could be: Drivers can’t use many of the web-enabled vehicles’ features while driving, which renders some of them almost useless. And many of the existing in-vehicle apps are nowhere as good as the software drivers have on their smartphones. That’s in part because their user interface isn’t as sophisticated, and in part because they aren’t as “smart” as the apps on our phones yet. If Siri knows that you’re headed for your office—why doesn’t your car’s navigation software?

Most of this has to do with how data is being brought into, and used in, the car. The connectivity is there, the computing power is there, and the data are there—connected cars create up to 25 GB of them in an hour. What’s been missing, however, are means to interact with that data in seamless and smart ways that enhance the driving experience without distracting drivers. That’s what artificial intelligence (AI) will change.

A breakthrough of “in-vehicle” AI and algorithm solutions will be the most important next step in auto technology in the coming twelve months. Amazon’s Alexa and Google’s Home are already being brought into some models. This means that these cars will become „third places,“ closely integrated with drivers’ offices and homes.


Importantly, the integration of these now-commonplace AIs will bring machine learning and predictive capabilities into our cars, enabling them to personalize our driving experience. From the set-up of your car seat to in-vehicle infotainment and app-preferences—these AIs will learn what you need, and then configure the car’s services accordingly.

Additionally, the few remaining things which we might need to set-up or configure ourselves will be configured through voice-commands. No more need to push levers and buttons, no more need to take our hands off the wheel. With AI becoming the new user interface, connected cars will become truly useful and integrated into our connected lifestyles.

With AI becoming the new user interface, connected cars will become truly useful and integrated into our connected lifestyles.


Smarter cars also enable new digital services around prediction. “Predictive parking,” for example, will enable connected cars to extrapolate where the next free parking space will be when you arrive at your destination. And “predictive vehicle maintenance” will turn the entire after sales business on its head.

After sales will go from interval-based—a new Cam Belt every 60.000 kilometers—to needs-based: The car will predict when a part will fail, and then book a maintenance slot with a repair shop, and order the spare parts—all by itself.

We’ll even see „self-configuring cars“ very soon—vehicles that can predict driver preferences, weather and road conditions, and tweak their configuration—like suspension settings—accordingly.


With so many services becoming available—and with AIs needing ways to be able to learn more about drivers and their preferences—a well-known digital service will finally come to our cars as well: digital identity management or, in other words, a user account and password for your car.

User authentication will be critical here—for personalization, services like media or e-mail, and, of course, payment. Some OEMs like Daimler have already put forth plans to build identity management solutions.

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