Mercedes ist dem Aura Blockchain Consortium beigetreten, dem u.a. auch LVMH, Prada und Cartier angehören. Interessant!
Our goal at Mercedes-Benz AG: We want to take the digital customer experience to the next level. In other words, we will expand our brand activities to a whole new dimension of digital luxury.
Last week, we launched what I consider a very special and unique collaboration concept: We are the only car brand to join the Aura Blockchain Consortium of luxury brands as a founding member – next to LVMH, Prada Group, Cartier, part of Richemont and the OTB Group. I am more than excited to see what we can achieve together!
With this, we are pursuing a long-term strategy towards #Metaverse and accelerating the development of a technical roadmap that includes various #NFT solutions for our brand.