Digitalisierung: Porsche führt Virtual Reality bei US-Händlern ein

Porsche Nordamerika setzt jetzt Virtual Reality Brillen bei ihren Händlern ein.

Porsche Cars North America (PCNA) is rolling out “Tech Live Look” to its 189 dealers in the United States this week. It’s an augmented reality system that connects dealership technicians to experts at PCNA headquarters via smart glasses for a live interaction that can shorten service resolution times by up to 40 percent. As Porsche is one of the two main wellsprings of engineering within the VW Group, if the system works without major flaw and cuts down the length of time an owner loses to service appointments, this technology will land in service bays for Bentley, Bugatti, Lamborghini, and VW dealers in short order, cutting down service times. The whole point of buying one of these cars is to enjoy it, not have it sit for a week at a time in a dealership service lot. “Tech Live Look is the kind of digital innovation Porsche values because it raises the quality of the customer experience,” says Klaus Zellmer, President and CEO of PCNA. “By solving issues faster, our dealer partners can get their customers back into cars with less disruption. And our overall service quality increases as we share expertise more efficiently between our experts and dealer technicians.” Porsche expects Tech Live Look to substantially shorten and enhance that chain of communication. A service technician at a dealership in my native Los Angeles will put on the ODG (Osterhout Design Group) R-7 smart glasses and connect through the AiR Enterprise software platform with the Atlanta-based Porsche technical support team 2,200 miles away. Via high-definition live video from the glasses, the support team sees exactly what the technician is seeing. The expert at PCNA HQ can project step-by-step technical bulletins and schematic drawings onto the display inside the technician’s glasses, as well as take screen shots and enlarge images for better visibility. The technician can open and view documents while working hands-free on the car. This information exchange is far more efficient than sending electronic forms and photos or explaining complex technical issues over the phone.

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