Volkswagen und IBM ko-entwickeln das digitale Ökosystem Volkswagen We in Berlin.
The two companies call the space a "garage factory." It was created to help develop Volkswagen's "We Experience" system, which uses IBM's cloud-computing platform to create a more personalized experience for users of VW infotainment systems. It's part of a five-year partnership that was announced in September 2017.Sharing office space is meant to improve efficiency, according to CNET. Putting the two teams in the same space should allow them to communicate with each other more easily. Instead of sending emails or scheduling meetings, a VW employee can simply get up, walk across the room, and talk to their IBM counterpart.The first product of this collaboration is We Experience, which offers drivers personalized recommendations based on where they are and what they're doing. Under a pilot program in Germany, We Experience offers drivers discount coupons for local retailers. As a driver uses these coupons, the system learns their preferences and tailors future recommendations accordingly. This is managed using IBM's cloud-computing platform.