Wie misst man eigentlich Innovation? Heute schauen wir uns einmal eine interessante Methode an.
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Our research on innovation measurement suggests that the key managerial challenge is not identifying metrics — there is no shortage of measures to choose from. Nor should the goal be to find the perfect metric, since that quest is often futile. Rather, the crux of effective innovation measurement is to understand the problem that measurement should solve for the organization and, based on that insight, to design and implement a useful and usable innovation measurement framework appropriate to the organization’s needs.
In this process, identifying the right questions is usually more difficult than finding the appropriate answers. Executives need to understand the innovation challenges the company faces, how innovation is currently measured, and the extent to which current measurement practices help or hinder efforts to achieve the organization’s innovation goals. Only then will managers be able to steer clear of common innovation measurement mistakes.
Some of the most insidious mistakes involve placing too much value on data at the expense of meaning and getting bogged down with too many measures that provide contradictory advice and incentivize employees to do the wrong things. Although companies use performance measurement for almost any activity, measurement of innovation is by no means straightforward.