Elektromobilität: Einsichten in die Strategie von Hyundai

Sehr interessanter Artikel über Hyundai’s Mobilitäts- und Elektrostrategie. Lesenswert!

With combined sales of 7.19 million vehicles, Hyundai Motor Company (HMC) was, including Kia, the fourth largest vehicle manufacturer in 2019. That it should choose to base its EV ambitions on a partnership with a Los Angeles start-up speaks volumes—both about what Canoo has already achieved and its potential, and about HMC’s corporate strategy.
Electric skateboards
Hyundai has set itself a high target for electrification; under its ‘Strategy 2025’ plan, Hyundai will invest US$87bn over the next five years, including US$52bn in future technologies, and has its sights set on becoming a top three global manufacturer of battery electric vehicles (BEVs) and fuel cell EVs (FCEVs). This would mean annual sales of 670,000 EVs, including 560,000 BEVs and 110,000 FCEVs.

Canoo’s USP is an ‘electric vehicle subscription’ for a range of vehicles with different cabin configurations, all based on a ‘skateboard’ chassis that houses a battery electric powertrain
Separately, Kia’s ‘Plan S’ calls for investment of US$25bn in electrification and future mobility technologies; Kia will deliver 11 BEVs by 2025 for a 6.6% global EV market share, and global annual production of 500,000 EVs and 1 million eco-friendly vehicles by 2026. Combined, Hyundai and Kia would offer 44 electrified models by 2025, 23 of which will be BEVs including 11 dedicated BEVs.

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