I’ve been very critical of EV ads that I think are rubbish, but am also very enthusiastic about ones that I think communicate the benefits of electric vehicles to normal people well. Volkswagen’s new EV commercials do the job very well, superbly, wonderfully.
The general theme of the 3 commercials is to highlight electric vehicle benefits (and specifically, ID.4 benefits). They do this with short “before and after” statements from people (actors) living with their ID.4s (in idyllic homes and filmed by Hollywood-level film crews). I love them! This video series really may be as good as it gets. Volkswagen dissolves myths, highlights strong points (including places where gas cars can never compete), and couches it all in attractive and familiar daily lives.