VW arbeitet an einem neuen Logo, um die Elektrifizierung der Marke zu begleiten.
The goal is to make VW more approachable and less stiff as well as highlight innovations to justify a higher price tag for the brand’s vehicles, according to Sengpiehl, who rejoined Volkswagen in September after a stint with rival Hyundai Motor Co. To this end, Volkswagen is inviting communications and advertising agencies to pitch for its creative business in the coming months. The company plans to set up marketing hubs in its main regions that can tailor messages and react more quickly to changes.
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