Geschäftmodell: Do’s und Don’ts im Digital Retail

Bildquelle: www.wardsauto.com

Wieder einmal ein interessanter Beitrag zur Digitalisierung des Autohandels: diesmal mit den Do’s und Don’ts im Digital Retail.

As 55% of consumers say they currently prefer to not visit the dealership in person, dealers must be prepared to digitally engage on the shopper’s own time and terms.

A well-implemented digital retailing strategy can help dealers navigate this rapidly changing climate.

Dealers can create a personalized shopping experience and ensure that online shoppers are well taken care of. Give them the flexibility to complete as much or as little of the car-buying process online as they would like.

Whether browsing for vehicles, starting a deal or completing multiple steps, a seamless digital retailing experience is not something you’ll want to miss out on.

DO:

  • Turn Storewide Guidelines into a “Cheat Sheet”
  • Introduce a Digital Concierge
  • Establish Yourself as a Trusted Source
  • Personalize the Entire Experience
  • Spread the Word

DON’T:

  • Assume It’s Too Expensive
  • Believe Digital Retailing Is Impersonal
  • Take More Than 24!
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Quelle: www.wardsauto.com