Geschäftsmodell: BMW beendet Abo-Modell in den USA


BMW stoppt anscheinend seinen Abo-Service „Access by BMW“ in den USA.

Access by BMW was launched in 2018 in Nashville as a pilot project to test out whether customers would want to have access to a fleet of fancy cars but not necessarily own one. But recent requests to sign up have been met with a disclaimer that the service is in the process of shutting down. A Nashville resident who was interested in applying for the subscription service was told that it was going to be defunct by the end of January.
“Unfortunately the Access by BMW subscription program is ending on January 31st and we are no longer taking new members,” a sales representative said in an email.

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