Geschäftsmodell: BMW bringt Function on Demand mit Softwareupdate

Bildquelle: techcrunch.com

BMW hat eine Reihe von neuen Features für das OS7 angekündigt, darunter auch ein Abomodell für Functions on Demand.

The automaker is now able to not only update the car’s infotainment system but virtually every line of code that’s deployed to the various compute systems that make up a modern vehicle. And because of this, the company is now also able to bring a couple of features to market that it has long talked about.
Perhaps most notable is the update to the program that allows you to subscribe to specific hardware features that may already be built into your car but that you didn’t activate when you bought the car — like heated seats or advanced driver assistance systems.
BMW has talked about this for a while, but it is now making this a reality. That means if you didn’t buy the heated steering wheel and seats, for example, your new BMW may now offer you a free three-month trial and you can then essentially buy a subscription for this feature for a set amount of time.

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Quelle: techcrunch.com