When a member of the service wants a different vehicle, they simply use a smartphone app to request another vehicle of their choosing. A BMW concierge will then deliver the vehicle to the user at their desired location. BMW says the vehicles will come “fully fueled and freshly detailed” as well as programmed with the member’s personal preferences.
The subscription service is being launched with two tiers and the base Legend tier costs $2,000 a month. It allows members to drive an assortment of different vehicles including the 4-Series Coupe and Convertible, the 5-Series, the X5 and the M2. Members can also drive plug-in hybrids such as the 530e iPerformance and X5 xDrive40e iPerformance.
Moving up to the M tier costs $3,700 per month but it includes access to high-performance models such as the M4 Convertible, M5, M6, X5 M and X6 M.
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