Wenn ihr neue Geschäftsmodelle etabliert, solltet ihr möglichst den sogenannten Netzwerkeffekt anstreben. Hier sind die 13 wichtigsten Arten. Must read!!!
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PayPal. Microsoft. Facebook. Uber. Twitter. Salesforce. These are some of the most impactful and significant companies in the world.
Each one is very different in a lot of ways, but there’s a single property that defines them all and lies behind their success.
That property is network effects.
As we’ve said, nfx are the #1 way to create defensibility in the digital world. Companies with the strongest types of nfx built into their core business model tend to win, and win big.
Our three-year study, which we released recently, shows that nfx are responsible for 70% of the value created by tech companies since the Internet became a thing in 1994. Even though they are only a minority of companies, companies with nfx end up creating the lion’s share of the value.
As you probably know, the simplified definition of network effects is that they occur when a company’s product or service becomes more valuable as usage increases.
By this definition, network effects seem deceptively straightforward. But when you take a closer look, you start to notice that different types of networks are very different in how they behave. As a result, not all nfx are created equal — some are stronger and tend to produce more value than others.
Network effects are one of the four remaining defensibilities in the digital age, including brand, embedding, and scale. Of the four, network effects are by far the strongest. To date, we’ve identified 13 distinct types of nfx that fall under five broader categories.