Geschäftsmodell: Hyundai bereitet Rollout des Auto-Abos in Europa vor


Hyundai plant die Einführung eines Auto-Abos in Europa, beginnend in Spanien. Spannend!

The Moceancar subscription service will be a variant of Mocean, a short-term rental plan the South Korean automaker launched in Los Angeles in November 2019. It will rent out cars for six-month periods, after which the client may choose a new car and renew the service for another six months or return the vehicle and cancel the contract.

The entire process will be conducted digitally, with Hyundai dealers taking care of delivery, pickup and maintenance of the vehicles. The automaker also will provide financing.

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