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Geschäftsmodell: Hyundai wird erster Hersteller auf Amazon

Unter anderem bietet der südkoreanische Autohersteller die Möglichkeit zum Modellvergleich, Lesen von Autotests und zur Vereinbarung von Probefahrten.

Hyundai has launched a digital showroom on the Amazon Vehicles research hub, the first automaker to create such a page on the massive shopping site.

Amazon became a potential competitor to third-party auto shopping guides in August 2016 when it unveiled the research site. While vehicle detail pages didn’t connect consumers to dealers initially, they housed extensive product information one would expect to see on sites such as Cars.com and Autotrader.

Hyundai hopes to separate itself from other manufacturers by building upon the Amazon platform with its own showroom that provides a portal to schedule test drives, a pricing calculator, inventory listings and a dealership locator on Hyundaiusa.com. The showroom also features informational videos on Hyundai’s Shopper Assurance program that seeks to add convenience to the shopping process, and the Hyundai Blue Link connected car service’s integration with virtual assistant Amazon Alexa.

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