Geschäftsmodell: Mercedes-Benz stellt Abomodell in den USA ein


Mercedes-Benz stellt sein Abomodell "Collection" in den USA wieder ein.

Mercedes-Benz USA head of sales Adam Chamberlain described the service as a learning experience that would have been expanded if sales were better. “If the demand would have been unbelievable, then it could have gone further,” Chamberlain told Automotive News last week. “But demand was just OK, so we kept it.”
Mercedes-Benz first rolled out its Collection subscription service in Atlanta in 2018 with the goal of appealing to customers who want to have access to a fleet of fancy cars but don’t necessarily want to own one. The program offered subscribers access to 30 models for a monthly fee, which included insurance, 24/7 roadside assistance, and vehicle maintenance.
But Collection never expanded beyond the initial pilot cities of Philadelphia, Atlanta, and Nashville. The service drew a few hundred customers, and Mercedes executives had expected it to turn a profit in the first 12 to 18 months, Auto News reports. The pilot program will end July 31st, a spokesperson said.

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