Geschäftsmodell: Mercedes führt Onlineshop in Deutschland ein


Mercedes hat in Deutschland einen neuen Onlineshop gestartet und will in Zukunft ca. 25% der Fahrzeuge online verkaufen. Spannend!

We reached the next milestone on our online sales journey!
Today, I am proud to announce the go-live of our new car online store in Germany! With this, our Mercedes-Benz AG customers in Germany customers can find their new car online and directly reserve a vehicle.
We also added other innovative functionalities, which bring online sales to a new level and make the choice of our customers a lot easier. My personnel highlights are the customer-centric descriptions of car features with many visuals and detailed explanations. As a tech-enthusiast, I really like the seamless integration into our Mercedes-Benz website and the live consultancy, where our customers can chat with a “real” sales agent.  
This go-live marks a major milestone on our way towards 2025 to achieve 25% online sales! The standardized approach enables us to scale and improve significantly faster to enable our markets worldwide.

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