Geschäftsmodell: MINI USA bietet Probefahrt per Twitter an

MINI USA bietet ein „Test Drive on Demand“ via Twitter an.

MINI USA has partnered with Twitter to create this “Tweet to Test Drive” program. This on-demand test drive program is quite narrow in scope, being available only in San Francisco and Los Angeles between October 30 and November 30 and only offering test drives of the MINI Countryman and Countryman Plug-In Hybrid. Still, this seems like a test run of a program that could become larger in scope. The ease of use and simplicity will likely be a big hit among potential MINI customers, as this is a lot easier than lugging down to a dealer and having to put up with the typical salesman drivel.
“This collaboration allows us to use innovative technology and the power of Twitter to simplify the test drive experience for car shoppers by offering quick and convenient test drives,” said Patrick McKenna, Department Head, MINI Brand Communications. “We understand that today’s consumer expects a smooth and easy retail experience and we’re hoping to deliver that experience right to their door.”

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