Geschäftsmodell: Porsche bietet neues Abomodell in den USA


Porsche startet in den USA ein neues Abo-Modell in den Städten Los Angeles, Atlanta, Phoenix und San Diego.

With an increased focus on consumer choice in an age of new mobility models, Porsche Cars North America, Inc. (PCNA)introduced a monthly Single-Vehicle Subscription (SVS) program in Los Angeles, Atlanta, Phoenix, and San Diego. This program offers members access to a single Porsche model for one or three months, for an all-inclusive fee, starting September 25. The new option coincides with the expansion of its existing monthly Multi-Vehicle Subscription and Rental programs to Los Angeles, the largest city yet to host the programs.

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