Geschäftsmodell: Porsche erweitert sein Abomodell in USA und Kanada


Porsche erweitert sein Abo-Modell Porsche Passport auf Las Vegas, Phoenix, San Diego und Toronto.

With “Porsche Passport”, customers can change their vehicle as required using an app, with up to 20 models to choose from. Clutch Technologies LLC was already involved in the pilot project and will continue to manage the technology platform of the programme. Going forward, Porsche dealers will be responsible for all services and the customer experience outside the digital world. Clutch will be taking over the role of digital concierge.

At “Porsche Passport” there are up to 20 models available
The “Porsche Drive” premium vehicle rental service offers customers the opportunity to hire current Porsche vehicles from all six model series – for a few hours, by the day or for a week. There is also a service for the delivery and collection of the car. Expanding the initiative over four more cities means that the range of services on offer will increase significantly.

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