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Geschäftsmodell: Porsche investiert in Startup Miles

Porsche hat in das US-Startup Miles investiert, das ein mobilitätsbezogenes Rewardsprogramm anbietet.

The Miles platform is based on artificial intelligence, which makes it possible to develop a better understanding of a customer’s needs throughout a complete journey, and to anticipate those needs accordingly. Examples might include suggesting a suitable point to stop and refuel or recharge, or to stop for a break, or suggesting suitable mobility solutions for transport connections.
“Mobility today is a universal behavior that goes largely unrewarded,” said Miles Co-Founder and CEO Jigar Shah. “To date, travel rewards have been siloed and limited to one form of travel – with consumers facing exclusions when it comes to earning and redeeming rewards. Miles solves this gap in market by allowing anyone to earn rewards – simply by traveling how they do every day.”

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