Geschäftsmodell: Porsche nutzt Adyen für den Onlinevertrieb


Interessanter Artikel über die Onlinezahlung bei Porsche und die Integration von Adyen.

By using Adyen’s payment infrastructure, Porsche can tokenize customers’ cards, saving payment data completely securely. Customers that own a Porsche ID do not need to re-enter their payment details each time they make a purchase, which results in faster, frictionless transactions.How can customers buy sports cars online?Together with Adyen we have conceptualized, designed, and implemented the payment setup for the Porsche digital sales channel offering, while Porsche Financial Services provides Financing and Leasing. ‘Adyen For Platforms’ allows us in the future to onboard Porsche dealers at scale, allowing our customers to pay for new and used cars online and make down-payments. In this way, we facilitate the end-to-end value chain for buyers and sellers.

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