Interessanter Artikel über die Digitalisierung des Autohauses.
Online shopping has redefined how business is done across sectors from consumer-packaged goods to real estate – and the auto industry is no exception as consumers and dealers move increasingly online.
Not to mention, recent public-health events are causing what was traditional showroom foot traffic to become dealership website traffic more than ever.
Current demands necessitate a digital strategy that goes beyond a simple online presence as we enter the era of the complete digital storefront.
Consumers are looking for a personalized, convenient, one-stop-shop experience. They don’t want to click through multiple pages to find relevant information about their next vehicle.
Modern online shoppers expect e-commerce to cater to them – not the other way around.
But what distinguishes the average dealer website from a complete digital storefront? Dealers who want to level-up their online customer experience should offer these six essential website components:
- Website speed.
- Easier sorting and filtering
- Customized inventory or service recommendations.
- Positive customer reviews.
- Side-by-side vehicle comparisons.
- Website amplification.