Geschäftsmodell: So digitalisieren sich Autohäuser


Interessanter Artikel über die Digitalisierung des Autohauses.

Online shopping has redefined how business is done across sectors from consumer-packaged goods to real estate – and the auto industry is no exception as consumers and dealers move increasingly online.

Not to mention, recent public-health events are causing what was traditional showroom foot traffic to become dealership website traffic more than ever.

Current demands necessitate a digital strategy that goes beyond a simple online presence as we enter the era of the complete digital storefront.

Consumers are looking for a personalized, convenient, one-stop-shop experience. They don’t want to click through multiple pages to find relevant information about their next vehicle.

Modern online shoppers expect e-commerce to cater to them – not the other way around.

But what distinguishes the average dealer website from a complete digital storefront? Dealers who want to level-up their online customer experience should offer these six essential website components:

  1. Website speed.
  2. Easier sorting and filtering
  3. Customized inventory or service recommendations.
  4. Positive customer reviews.
  5. Side-by-side vehicle comparisons.
  6. Website amplification.

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