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Geschäftsmodell: Toyota experiementiert mit Abo-Modell in Japan

Toyota experimentiert mit einem Abo-Modell in Japan.

Toyota announced late last week that it will run its own car subscription service called Kinto. It’s still light on details, but it seems like Kinto will operate in a way similar to Volvo’s Care by Volvo subscription service. That’s a good model, because it’s proved quite popular in a variety of markets, including the US.

Subscribers will pay a monthly sum, and in return, they’ll have access to “the type of car that they like and want to drive, and to freely enjoy such a car.” The monthly price will cover taxes, insurance and maintenance, but it’s unclear if there will be mileage restrictions, although use of the word “freely” sounds pretty liberating, mileage-wise.

However, unlike Care by Volvo, it sounds like swapping cars won’t be limited to contractually obligated dates, and it appears that users can cancel at any time. “The service makes it easy to start life with a car as soon as the customer feels that they want one,” said Akio Toyoda, President of Toyota, in a statement. “Moreover, if the customer wants to try another car, they can change cars, and if they no longer need the car, they can return it.”

Also unlike Care by Volvo, Toyota plans to promote good behavior. Kinto will have a program that rewards drivers who take extra care of their vehicle. By the sounds of it, this will include connected-car technology that can monitor “safe or ecological” driving, with additional rewards levied to subscribers who make regular visits to the dealer. Basically, if you treat the car that isn’t technically yours like it is yours, Toyota will reward that behavior. Those rewards haven’t been publicized yet, though.

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