Geschäftsmodell: Umweltbewusstes Fahren mit dem Fiat 500 bringt Kryptowährung


Stellantis belohnt nun Fahrer des neuen Fiat 500 für umweltfreundliches Fahren in einer Kryptowährung namens KiriCoins. Ein Modell mit Zukunft?

The basic concept behind the project consists of rewarding New 500 Electric customers for driving style by awarding them a cryptocurrency known as KiriCoins in a unique and innovative model for the automotive industry.

The partnership with Kiri enables Stellantis to achieve three world firsts in the automotive industry. First, the ability to collect a cryptocurrency simply by driving; second, giving access to an exclusive marketplace; finally, providing extra rewards for the highest eco:Scores.

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