Geschäftsmodell: Volkswagen bringt Agenturmodell nach China


Volkswagen startet das sogenannte Agenturmodell nun auch in China.

Volkswagen AG is launching another sales model in China that will see the automaker open showrooms in city centres for electric vehicles (EV) and offer fixed prices, departing from the conventional sales system used by the wider industry.Last week, Volkswagen’s joint venture with SAIC Motor opened its first showroom under this system in the eastern city of Hangzhou, according to a social media post. The store, named „ID. Store X“, sells its ID. range of family cars.The German automaker said on Wednesday that customers can order vehicles at a fixed price directly through the company website, phone app or from authorised dealers. The stores are invested and operated by selected dealers, not the automaker.The dealers get a commission from vehicle sales and do not need to maintain the car inventory, Volkswagen said.

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