Geschäftsmodell: Volvo möchte keine Fahrerdaten monetarisieren

Interessantes Interview mit Volvo’s CEO Hakan Samuelsson über die Nicht-Monetarisierung von Fahrerdaten bei Volvo.

„If we focus on trying to make money with [driver data], I think we’re not delivering what the consumers want on their cars.“ said Volvo CEO Hakan Samuelsson in an interview with Bloomberg. He later went on to share Volvo’s intent to build desirable cars to generate a profit instead of selling customer data. “Whatever you have in the phone, you would like to have very seamless into the car, and we will make money by making an attractive car and selling more cars, rather than trying to take a fee on the information and the communication. That would be the wrong approach.”

Though Volvo does plan to partner with connected services to make the car feel more like a smartphone (Samuelsson specifically mentions a strategic partnership with Amazon to shop for luggage from the driver’s seat), the automaker does not appear to have any interest in farming and selling data. Instead, it will use vendor-agnostic services like Android Auto to control the infotainment system natively; no word on if Google’s parent company Alphabet plans on capitalizing on this data, however.

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