Geschäftsmodell: Was wollen Kunden im After Sales?

Bildquelle: www.autoconnectedcar.com

Sehr interessante Studienergebnisse zu Kundenwünschen im After Sales. Anschauen!

Vehicle owners are primarily driven by factors that alleviate the burden of vehicle ownership – such as great customer service (selected by 49 percent), location convenience (45 percent), and ease of making an appointment (41 percent).

Above all else, the results revealed vehicle owners expect a proactive, effortless, and high-quality experience from their aftermarket services providers – which includes dealers and independent repair shops.

Owners also expressed interest in receiving proactive messages on how to get more value out of their vehicle. Sixty-nine percent of owners are interested in having manufacturers and dealers reach out to share information with them.

The top areas of interest for proactive communication include:
Software updates and new features available.
How to arrange vehicle maintenance appointments.
How to connect your vehicle to devices and use these features.
How to use “infotainment” features.

Keine News mehr verpassen!
Quelle: www.autoconnectedcar.com