Geschäftsmodell: Wie die Digitalisierung die Customer Journey beeinflusst

Spannender Podcast hier über neue Geschäftsmodelle und wie die Digitalisierung die sog. Customer Journey beeinflusst. Absolut hörenswert! Klickt auf "weiterlesen" unten.

This operating model offers business leaders the opportunity for wins in customer experience, cost reduction, and prospects for growth.

As digital becomes the way of life in industry after industry, company leaders are going to be required to reevaluate the customer journey from end to end. With the next-generation operating model, they have a new way of thinking through the necessary changes. In this episode of the McKinsey Podcast, senior partner Alex Singla and partner Elixabete Larrea Tamayo speak with McKinsey’s Barr Seitz about the next-generation operating model and how it can help executives navigate the disruption of the digital age.

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Quelle: www.mckinsey.com