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Mobilitätskonzepte: Von Mobility as a Service zum Internet of Mobility

Sehr interessanter Artikel hier über den Wandel der Mobilitätskonzepte von Mobility as a Service (#MaaS) zum Internet of Mobility (#IoM).

Step 1: Single Provider Model
Among the earliest MaaS visions was the concept from automobile manufacturers who began to realize that the world was changing and that, particularly the younger generation, was making a powerful shift in consumption patterns, away from single ownership and towards shared access. This trend in the sharing economy, has of course impacted virtually every segment of the economy, perhaps none more than mobility. The explosion in shared mobility solutions (car sharing, ride sharing, bikesharing, carpooling, parking sharing, EV charging station sharing, boat sharing….) has been unprecedented in recent years. In Barcelona alone, there are more than 50 such shared mobility providers.

A single provider model of MaaS, the first step, is when a single mobility provider offers some kind of subscription service to a mobility solution. Toyota, for example recently announced the creation of Toyota Mobility Services which, among other things, aims to develop some types of MaaS models for corporate and personal applications.

Step 2: Single Provider, Multimodal MaaS
While the single provider single modality model may be the most similar to a SaaS model in the sense that it is a relationship between a single provider usually with just one software solution replacing the normal purchase and download model of software, Step 1 is a far cry from what most MaaS advocates are speaking about when they refer to its potential to transform mobility.

Step 2 gets closer to MaaS heaven by incorporating multiple modalities in a single package of sorts. The most common form of Step 2 implementation occurs with public transit authorities who are increasingly introducing smart cards for integrated payments across multiple modalities of public transit service.

Step 3: Multi-provider, multimodal MaaS
I believe most people when they think of MaaS these days, they consider a Step 3 version of MaaS. A multi-provider, multimodal MaaS allows for the integration of public and private transit operators across a range of modality types including usually embracing shared mobility solutions. Perhaps the most well known Step 3 MaaS is the Whim app offered by Maas Global which was initially a public service and has been spun out as a private one. The Whim app allows users to access public transit, taxi services and carsharing with two monthly pricing plans.

Step 4: The decentralized Internet of Mobility (IoM)
IoMob believes smart cities will embrace more decentralized blockchain protocols across a range of services in an attempt to further increase efficiency and quality of citizen and visitor services while also democratizing access to the technology and the network for new innovative services (especially shared mobility innovations but autonomous vehicles and others as well). Of course we have already witnessed how the Internet of Things (IoT) has gained significant traction in smart cities, and well known early blockchain projects like IOTA explore how to help decentralize IoT implementation in cities.

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