Interessanter Artikel über die Herausforderungen bei Mobility as a Service, insbesondere im menschlichen Denken: "from the culture of ‘me’ to the culture of ‘we.’"
The sharing economy, the access economy, the on-demand economy – terms used interchangeably, though not always fully understood. They are used to define the recent socio-economic shift that reinvented how and what we consume. Although each of the terms is nuanced in its precise meaning, they all describe a world in which consumer demand, rather than any other driver, determines the delivery of services. In this same world usage trumps possession and access rather than ownership and consumers’ immediate needs can be satisfied with the tap of an app, encapsulating the very change in human nature – from the culture of ‘me’ to the culture of ‘we.’
The numbers speak for themselves. The on-demand economy currently attracts more than 22.4 million consumers annually and transportation is its second biggest category. Thanks to start-ups like Lyft and Uber, it claims more than 7.3 million monthly consumers and $5.6 billion in annual spending. This is for good reasons. Nowhere is the idea of collaborative consumption as transformative as it is in the transportation industry, where the on-demand model can be best illustrated by the emerging concept of ‘Mobility as a Service’ (MaaS). MaaS can be summarized as a move away from a world dominated by a need to own a primary mode of transport (such as a car) towards a model where travelling happens through a combination of public/private and shared transportation modes. While the on-demand economy and collaborative consumption facilitated the origin of MaaS, the concept itself came about from a very real need for more intelligent transportation solutions.
Against the backdrop of the on-demand economy, three powerful trends are changing the face of transportation forever: new attitudes towards car ownership, the growth of alternative transportation services and an explosion of big data and real-time technologies.
