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Individual design at the push of a button: Porsche Digital launches the “Second Skin” online configurator that enables in future to apply customised livery designs to vehicles.
In addition to classic designs stemming from motorsports, it will also be possible to implement designs inspired by, for instance, fashion and the arts. Genuine and previously unavailable Porsche colours will also be available for selection. For this purpose, the platform is collaborating with renowned artists, design studios, foil providers and vinyl paint manufacturers. “As the livery segment is a very fragmented market, we have created a central port of call with ‘Second Skin’ to guarantee quality and offer a comprehensive approach to finding a solution,” says Simon Weiss, the person responsible for the project at Porsche Digital. For this reason, the entire design and ordering process is fully processed in “Second Skin”: customers select the vehicle model and design it independently or as part of a consultation to obtain a non-binding offer and finish the order online.