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Volkswagen Passenger Cars and Skoda
Daimler and BMW are shrinking the carsharing offerings, while Volkswagen Group is getting started. The free-floating service called WeShare was launched in 2019 in Berlin with a fullyelectric fleet. The company wants to expand the service to other markets within the next years in Europe.
WeShare is on track of becoming the biggest EV and the second largest car sharing provider in Europe (excl. Russia) within 2020. By the end of the year, around 8.400 electric vehiclesshould be rolled out in eight cities:
Berlin, Paris, Madrid, Prague, Budapest, Hamburg, Milan and Munich.
Overview of Additional OEM Initiatives
PSA Group (owning brands like Peugeot, Opel or Citroen) is operating their own car sharing service under the brand name Free2Move in selected cities like Washington D.C. or Paris. In
Washington D.C., the fleet consists of 600 vehicles. Interestingly, the fleet consists of two different Chevrolet models – Chevrolet is not owned by PSA but by competitor General Motors.
In Paris, a fleet of 500 EVs (C-Zero and iOn) is deployed, relying on the charging infrastructure set up for the now defunct Autolib’ car sharing service.
In Madrid and Lisbon, PSA is using the brand name emov by Free2Move for the offered car sharing services.
Speaking of Paris, there is another service supported by an OEM which is called Moov’in Paris. Renault teamed up with rental car provider ADA to deploy a fleet of 520 Renault Zoe and Twizy vehicles. Moov’in Paris is claimingaround 40.000 customers at the end of 2019.
Hyundai Motor Group announced at the end of last year that they were starting a car sharing service called Mocean in Los Angeles, US. The fleet should ramp up to 300 vehicles from Hyundai and Kia, after a launch with 20 Hyundai hybrids vehicles. The system is setup as a station-based service; customers have to pick up and drop off vehicles at fixed locations.