Geschäftsmodell: Kia Motors startet ‘KiaMobility’


Kia Motors startet in einigen Märkten ein Abomodell namens “KiaMobility”.

The dealer-led car usership service allows users to rent vehicles from dealers for just a single day or up to a whole year.
‘KiaMobility’ offers a new mobility option at a time when people are seeking new modes of transportation following the COVID-19 outbreak. The company has developed its own fleet management platform for the mobility service, allowing collective operation of vehicles at the dealership. The platform is designed to provide personalized service for customers to reserve vehicles of their choice, pay via a mobile app, and visit the dealer for pick-up and drop-off of the vehicles, which undergo through sanitation to ensure safety.
‘KiaMobility’ is first being launched today at 16 locations through dealerships in Italy and Russia. Following the pilot scheme, Kia plans to expand the service next year in Europe and other regions such as Africa, Asia, Latin America, and Middle East.

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