Der heutige Artikel beschäftigt sich mit der interessanten Frage der Zukunft der europäischen Automobilhersteller im Thema neue Mobilität.
- Scenario 1: Data and mobility manager. Connectivity has become a differentiator. Electric vehicles, autonomous driving, and seamless integrated mobility are common. OEMs have co-opted or out-competed disruptive new entrants and technology providers and are the dominant players in the auto industry, offering a rich portfolio of products and services. Industry outsiders must work within the parameters and platforms defined by OEMs.
- Scenario 2: Stagnant carmaker. Lobbying by OEMs has prevented potential new players from entering the market. However, this defensive strategy has also slowed down technical developments, leading to limited innovation and a restrictive regulatory environment. In addition, dramatic accidents with early-stage autonomous cars have left consumers skeptical and hesitant to adopt.
- Scenario 3: The fallen giant. The car is simply a means of transportation, and brand appeal and loyalty have faded. As the vehicle becomes a commodity, profit margins shrink and OEMs focus on improving processes and cost efficiency. Industry outsiders forge exclusive alliances with suppliers to provide affordable shared mobility. Fleet management is increasingly important for OEMs.
- Scenario 4: Hardware platform provider. Tech players have disrupted the automotive value chain, with OEMs mainly supplying white-label cars to them. OEMs compete by providing a superior platform for in-vehicle experiences and entertainment and mobility services.
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