Interessante Frage heute: Wird Ridehailing erfolgreicher als Carsharing? Schauen wir uns das mal an! Sehr spannender Artikel mit einer detaillierten Liste an Gründen pro Carsharing.
As we undergo new market assessment for prospective new car share operations, we are realizing that one common concern of launching this business model is whether the ridehailing giants will take over and make carshare obsolete in the near future. Giants like Uber, Lyft, Careem or Didi are certainly providing a needed solution in the market, however, our research (and the reflection of research from our peers) shows that ridehailing won’t overtake carsharing. In this article, we explain why that is.
FACTS AND DEMOGRAPHICS OF RIDEHAILING USERS
When considering whether ridehailing will overtake the carsharing space in the near future, especially with the rise of AV’s becoming a reality in the next 5-10 years, we look at the current facts and demographics of ridehailing users.
When looking at Demographics and Use Cases for Uber and Lyft in 2016 the Pew Research Center found that, despite all the media hype around these ridehailing giants, only 15% of all U.S. adults have used Uber or Lyft. They also found that the typical ridesharing consumer is young, highly educated and generally earns more than the US median income of $59,039.
Vugo Rideshare Advertising had similar findings in their own survey of Uber/Lyft drivers to understand who the typical ridesharer is:
Young (25-34): While riders’ ages span from 15 to 55 and up, approximately 57% of all rideshare passengers fall in the 25-34 category. And riders aged 45 and greater only make up 7% of the total rideshare passengers. This results in ridesharing skewing heavily toward a younger audience.
Male: Male riders make up 60% of the rideshare passenger population.
Educated: More than 80% of all ridesharing passengers hold a bachelor’s degree or higher.
Affluent: At least 56% of all rideshare passengers reported a household income of $71,000 or higher, with nearly 40% of all passengers making at least $100,000.
Looking at the above statistics, we know that ridehailing giants like Uber and Lyft are only tapping into a small percentage of the population, and are only providing solutions to a fraction of the mobility challenges within a given location.